GARAGE_CO AT WORK:THOMAS V. GIEL  GARAGE DOORS

GROWING A LEGACY BUSINESS, WITHOUT STEPPING AWAY

When Candice Giel took the reins of Thomas V. Giel Garage Doors, she wasn’t looking for an exit. She was looking for growth.

Unlike many owners in the home services space who are nearing retirement, Candice represents a new generation of operator: ambitious, hands-on, and deeply invested in the future of her company. TVG had decades of local trust and a strong reputation in Pittsburgh. But like many legacy service brands, it faced modern challenges:

Outdated website and digital presence.
Fragmented marketing vendors.
Limited data visibility.
Growth constrained by capital and bandwidth.

Candice was looking for a partner who could help scale.

“For over 70 years, Thomas V. Giel has been a trusted name in the industry. When searching for the right partner, it was crucial to find a group that not only shares our commitment to growth but also honors the legacy and reputation we’ve built across generations.”

Candice Giel

Owner of Thomas V. Giel Corporation

THE CHALLENGE

TVG had everything you can’t manufacture (reputation, relationships, and craftsmanship) but lacked the infrastructure to grow at the pace the market demanded.

Specifically:

Marketing was reactive, not systematic.
Lead flow relied heavily on word of mouth.
No centralized performance tracking.
Limited capital to invest aggressively in modernization.

The risk wasn’t declining, it was plateauing.

The Partnership

We partnered with Cedar Park not to change what made the business great, but to reinforce it. Together, we focused on:

Capital

Investment to fund marketing, hiring, and operational improvements.
Resources to pursue market expansion confidently.

Marketing Modernization

New website built for lead generation.
Centralized digital strategy (paid search, paid social, SEO, analytics).
Performance tracking and lead attribution.

Centralized Best Practices

Operational support.
Shared playbooks and systems.
Vendor consolidation.
Procurement.
Recruiting.
National sales accounts.

The Outcome

Candice kept what mattered most: her brand, her team, and her leadership role.

But the business gained support, clarity, and momentum.

With centralized marketing, better systems, and strategic capital behind it, TVG Doors is well positioned for future growth under Candice’s leadership.

This wasn’t about stepping away. It was about stepping forward with the right partner.